Bauer are a huge publishing companies, known for magazines such as Q, Kerrang! and Empire. The main reason why Bauer would be the best option is because they are the biggest privately owned publishing group in Europe, that offer 300 magazines in 15 countries.
Another selling point is that Bauer Media is a multi - platform publishing group, offering TV, Internet and Radio - a must if I want to promote RIFF and for it to become as successful as the likes of Q Magazine. This is also fatal, as my target audience are younger, and are therefore more up to date with the latest technology, and will be more interested in interactive readership.
Future PLC is another publishing company that I would consider, as they are responsible for magazines such as Total Film, however the fact that Bauer Media pretty much dominates the magazine industry, it is the only choice if I really want my magazine to be successful, and known as well as Kerrang!, for example.
I also feel that Bauer would be appropriate as they own the successful rock magazine, Kerrang!. This means that there is definitely an audience out there, as RIFF is the same genre. However, if RIFF was real, it might not be very successful, as Kerrang! already exists and there is not need for another magazine of the same thing.
Frontline is probably the best option for RIFF's sales and distribution company, as they are the UK's leading company, responsible for distributing magazine published by Bauer. Frontline sells and distributes over 160 of their Shareholder Publishers' magazine titles, 58 being the top 200 best selling titles in the UK.
From doing some research on their website, Frontline seem like not only the best distribution company, but a very trustworthy company that would inevitably help sales of RIFF.
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