1. Do you listen to rock/heavy metal?
| Yes |  | 71.4% | |
| No | | 28.6% |
2. Which name do you prefer for a heavy metal magazine?
| Thrash | | 28.6% | |
| Nu | | 14.3% | |
| GLAM | | 14.3% | |
| Power Chord | 0.0% | ||
| Helloween | 0.0% | ||
| AIR | 0.0% | ||
| Riff | | 42.9% |
3. How much would you pay for a rock/metal music magazine?
| Less than 50p | | 14.3% | |
| 50p - £1 | | 14.3% | |
| £1 - £2 | | 14.3% | |
| £2 - £3 | | 35.7% | |
| £3 or more | | 21.4% |
4. Please choose three features/stories that you would be interested in reading in a rock/metal music magazine.
| New artists | | 64.3% | |
| New albums/singles | | 35.7% | |
| Tours and gigs | | 78.6% | |
| Rock/metal culture | 0.0% | ||
| Rock/metal fashion | | 21.4% | |
| Personal information/gossip about artists | | 50.0% | |
| Teenagers/Students | | 42.9% | |
| Young adults (21 and over) | | 35.7% | |
| 30+ | | 21.4% |
| 1 | | 35.7% | |
| 2 | | 28.6% | |
| 3 | | 14.3% | |
| More than three | | 21.4% |
Reader Profile
From my online survey, I have come up with a reader profile for my music magazine. I am going to call the magazine, RIFF, as it is most popular with the public. RIFF will cost £2 - £3, and will be aimed at teenagers/students. RIFF will feature stories about new artists, tours and gigs as well as gossip about the music artists. Readers of RIFF will listen to rock/metal music, as well as obsess over it. Readers have a strong relationship with RIFF and trust the brand. Readers enjoy other media, including film and television. 90% of readers will own an iPod or MP3 Player, and a mobile phone, although still purchase CDs. 70% have access to broadband. Half of the readers of RIFF go to the cinema at least once a month, and music gigs at least 4 times a year.
