Music Magazine Survey and Reader Profile

The volunteers for my survey ranged in ages from 13-30+. I created the online questionnaire with Survey Monkey.

1. Do you listen to rock/heavy metal?

Yes		71.4%
No		28.6%

2. Which name do you prefer for a heavy metal magazine?

Thrash		28.6%
Nu		14.3%
GLAM		14.3%
Power Chord		0.0%
Helloween		0.0%
AIR		0.0%
Riff		42.9%

3. How much would you pay for a rock/metal music magazine?

Less than 50p		14.3%
50p - £1		14.3%
£1 - £2		14.3%
£2 - £3		35.7%
£3 or more		21.4%

4. Please choose three features/stories that you would be interested in reading in a rock/metal music magazine.

New artists		64.3%
New albums/singles		35.7%
Tours and gigs		78.6%
Rock/metal culture		0.0%
Rock/metal fashion		21.4%
Personal information/gossip about artists		50.0%

5. To whom do you think the magazine should be aimed?

Teenagers/Students		42.9%
Young adults (21 and over)		35.7%
30+		21.4%

6. How many images should be on the front cover?

1		35.7%
2		28.6%
3		14.3%
More than three		21.4%

Reader Profile

From my online survey, I have come up with a reader profile for my music magazine. I am going to call the magazine, RIFF, as it is most popular with the public. RIFF will cost £2 - £3, and will be aimed at teenagers/students. RIFF will feature stories about new artists, tours and gigs as well as gossip about the music artists. Readers of RIFF will listen to rock/metal music, as well as obsess over it. Readers have a strong relationship with RIFF and trust the brand. Readers enjoy other media, including film and television. 90% of readers will own an iPod or MP3 Player, and a mobile phone, although still purchase CDs. 70% have access to broadband. Half of the readers of RIFF go to the cinema at least once a month, and music gigs at least 4 times a year.