How did you attract/address your audience?
To answer this question, I used the online application 'Flickr,' which allows me to display my images, and annotate them. To see the annotations, just hover the mouse over the desired section of the page.
Here is a link to the RIFF front cover:
http://www.flickr.com/photos/95425626@N06/8700292368/in/photostream
Here is a link to the RIFF contents page:
http://www.flickr.com/photos/95425626@N06/8701396913/in/photostream
Here are the links for the RIFF double page spread;
Page 1: http://www.flickr.com/photos/95425626@N06/8702786362/in/photostream
Page 2: http://www.flickr.com/photos/95425626@N06/8702786938/in/photostream
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