Sunday 30 September 2012

OK! Analysis

The Masthead, "OK! First for Celebrity News," also the very well known logo of the magazine. Usually located at the top left hand corner of the magazine, it is instantly recognised by customers, and the idea that it is "first," for celebrity news could suggest that is the best for gossip, and is one that customers should pick up if they want the most recent celebrity news. The use of the colour red is eye-catching for the customers, attracting them as the colour red is often referred to as hot, implying that the features in "OK!" will be hot, juicy and vital. The main coverline is also often obscured by other images, such as the image on the left. This still makes the magazine recognisable, but also shows that it is quite messy, and the way that they exploit celebrity gossip and fit a lot of information into each magazine.

The Main Image is a photograph of apparently Kerry Katona, obvious by the title, "Kerry," next to the image. This signifies that she is the main story in this issue, maybe attracting some customers. Also, the emphasis on her body could imply that weight might be an issue in the story.

The Main Coverline, "Kerry. My Amazing New Body," reinforces the idea that the story is centred around her weight and body, as well as her journey to lose the weight and achieve a "new body." This could attract customers, as it is inspirational and might encourage other people to lose weight, as it shows the positive outcomes.

Other Coverlines, such as "I Would Risk My Life for More Surgery," emphasises that there are many other stories featured in the magazine, including ones that are more serious than celebrity gossip. This tells the reader there is a variety of stories included, and the magazine is therefore worth the purchase. This could also imply that the magazine is aimed at women that are interested in surgery, and can give them advice on the process as well as possible negative outcomes.

The Flash at the top right hand corner titled, "3 Mags For The Price Of One," perhaps tempts the customers, as it is a one off special offer, and that they will get value for the money. It also hints the idea that they will get three times the amount of gossip they were expecting, again making them want to purchase the magazines.

The Price of the magazine, £2.95, is a very reasonable price for the amount of gossip included, and it is also very affordable for customers, tempting them to buy the magazine.

Vogue Analysis

The Masthead, "VOGUE," is instantly recognisable to customers. Written at the top of the cover, it immediately grabs the reader's attention, and the word, font and size, is a signature logo for the magazine, as well as being the main heading of the magazine. The colour of the font changes throughout the issues, however the size and the positioning of the Masthead tends to stay the same, making the customers comfortable as they immediately recognise the branch.

The Main Image, is a photograph of actress Keira Knightley, apparent by the the coverline next to the image. The image not only focuses on the actress in the picture, which tells us that she is one of the main features in the magazine, but also focuses on the fashion aspect of the image, suggesting that fashion is key in "VOGUE," magazines, as it is a fashion magazine. The image is also very eye-catching, and fans of the actress will want to buy the magazine. Also, the feature of the clothes and accessories she is wearing could also attract customers, as they may feel they want to purchase the items that she wears, giving another reason why people would buy the magazine.

The Main Coverline, "New Start. New Glamour," is quite mysterious, as the customer may not know what the title is referring to. It is not evident that it is referring to the main image of Keira Knightley, however, the fact that the issue is January, could imply that the main coverline is referring to a new year, and now the year has changed, customers could have a new start with new fashion. The use of the word, "Glamour," adds to the sophisticated and high class status of the magazine, as it does feature high end fashion and couture.

Other Coverlines, including, "All-Over Makeover. How to revitalise your body and style," also attracts to the audience, as it is hinting that by purchasing the magazine, you can improve your image, look and maybe even confidence, as it could help women feel better about themselves. This could be attractive to a variety of women, especially those interested in changing their style or hoping to go for a new 'look.' The use of white and grey colours on the cover could reinforce the idea that it is a winter issue, by using snow and ice related colour, and even the clothes and make-up worn by Keira Knightley also backs up this idea.

The Price of £4.00 for the magazine is a reasonable price for a high end magazine like "VOGUE," especially as it focuses on the more expensive luxuries of life. Also, the price of £4.00 means that it is a simple number, and easy to purchase with the correct money and change, perhaps a minor reason for why people buy, "VOGUE."


Total Film Analysis

The Masthead of the magazine is 'Total Film.' This immediately informs the customer that it is a magazine purely based on the film industry. This is also very recognisable by consistent buyers, and the Masthead is conventially located at the top of the magazine, as many people read from the top and work their way down. The bold font and the colour makes the Masthead stand out, and is very eye-chatching.

The Main Coverline is titled, "The Hunger Games," which instantly suggests that the film is the main feature and story of the issue. This would appeal to the audience as it is a recent film, and the size of the text is very large, making it easily readable for customers. The fire in the background may also make the magazine more appealing, as it could represent danger and gripping storylines, and the white font stands out from the background well, signifying the Main Coverline.

The Flash states "The 10 Biggest Blockbusters You Need To See." This title, as well as the bright yellow and the red and black writing, attracts the customer. The word, "Need," makes the customer feel obliged to buy the magazine, as it is vital that they see the films. The use of larger fonts for, "10," and, "Biggest," suggests that the Flash could be anything, and therefore the customer needs to look close up to the magazine to be able to read the title, perhaps tricking the customer into buying the magazine.

The Coverline to the right of the magazine, titled, "The Whole Story! Death! Destruction! Dystopia!" draws the customer into buying the magazine. The powerful words used, like, "Death" and, "Dystopia," exaggerate the story, making it more interesting to the audience.  Also, the words, "The Whole Story," suggests that it is exclusive to this magazine, and is unavailable anywhere else, forcing the customer to buy the magazine.

The Additional Images, such as the top right corner, of two actresses, with a complimentary caption, "Bond Babes Face Off," not only imply that there are other interesting stories featured in the issue, but could also appeal to the male customers, perhaps suggesting more erotic and sexy features and articles.

The Price of the magazine is £3.99, which is a very reasonable price for a magazine that features a variety of stories and articles, again attracting customers. However the fact that is has been written in such a small font obviously suggests that they don't want the price to the be the main attraction of the magazine cover.