Sunday 30 September 2012

OK! Analysis

The Masthead, "OK! First for Celebrity News," also the very well known logo of the magazine. Usually located at the top left hand corner of the magazine, it is instantly recognised by customers, and the idea that it is "first," for celebrity news could suggest that is the best for gossip, and is one that customers should pick up if they want the most recent celebrity news. The use of the colour red is eye-catching for the customers, attracting them as the colour red is often referred to as hot, implying that the features in "OK!" will be hot, juicy and vital. The main coverline is also often obscured by other images, such as the image on the left. This still makes the magazine recognisable, but also shows that it is quite messy, and the way that they exploit celebrity gossip and fit a lot of information into each magazine.

The Main Image is a photograph of apparently Kerry Katona, obvious by the title, "Kerry," next to the image. This signifies that she is the main story in this issue, maybe attracting some customers. Also, the emphasis on her body could imply that weight might be an issue in the story.

The Main Coverline, "Kerry. My Amazing New Body," reinforces the idea that the story is centred around her weight and body, as well as her journey to lose the weight and achieve a "new body." This could attract customers, as it is inspirational and might encourage other people to lose weight, as it shows the positive outcomes.

Other Coverlines, such as "I Would Risk My Life for More Surgery," emphasises that there are many other stories featured in the magazine, including ones that are more serious than celebrity gossip. This tells the reader there is a variety of stories included, and the magazine is therefore worth the purchase. This could also imply that the magazine is aimed at women that are interested in surgery, and can give them advice on the process as well as possible negative outcomes.

The Flash at the top right hand corner titled, "3 Mags For The Price Of One," perhaps tempts the customers, as it is a one off special offer, and that they will get value for the money. It also hints the idea that they will get three times the amount of gossip they were expecting, again making them want to purchase the magazines.

The Price of the magazine, £2.95, is a very reasonable price for the amount of gossip included, and it is also very affordable for customers, tempting them to buy the magazine.

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