Vogue Analysis

The Masthead, "VOGUE," is instantly recognisable to customers. Written at the top of the cover, it immediately grabs the reader's attention, and the word, font and size, is a signature logo for the magazine, as well as being the main heading of the magazine. The colour of the font changes throughout the issues, however the size and the positioning of the Masthead tends to stay the same, making the customers comfortable as they immediately recognise the branch.

The Main Image, is a photograph of actress Keira Knightley, apparent by the the coverline next to the image. The image not only focuses on the actress in the picture, which tells us that she is one of the main features in the magazine, but also focuses on the fashion aspect of the image, suggesting that fashion is key in "VOGUE," magazines, as it is a fashion magazine. The image is also very eye-catching, and fans of the actress will want to buy the magazine. Also, the feature of the clothes and accessories she is wearing could also attract customers, as they may feel they want to purchase the items that she wears, giving another reason why people would buy the magazine.

The Main Coverline, "New Start. New Glamour," is quite mysterious, as the customer may not know what the title is referring to. It is not evident that it is referring to the main image of Keira Knightley, however, the fact that the issue is January, could imply that the main coverline is referring to a new year, and now the year has changed, customers could have a new start with new fashion. The use of the word, "Glamour," adds to the sophisticated and high class status of the magazine, as it does feature high end fashion and couture.

Other Coverlines, including, "All-Over Makeover. How to revitalise your body and style," also attracts to the audience, as it is hinting that by purchasing the magazine, you can improve your image, look and maybe even confidence, as it could help women feel better about themselves. This could be attractive to a variety of women, especially those interested in changing their style or hoping to go for a new 'look.' The use of white and grey colours on the cover could reinforce the idea that it is a winter issue, by using snow and ice related colour, and even the clothes and make-up worn by Keira Knightley also backs up this idea.

The Price of £4.00 for the magazine is a reasonable price for a high end magazine like "VOGUE," especially as it focuses on the more expensive luxuries of life. Also, the price of £4.00 means that it is a simple number, and easy to purchase with the correct money and change, perhaps a minor reason for why people buy, "VOGUE."